Black Tiger gives birth to a new playing card market.
In early 2003, in the very beginnings of the Ellusionist brand, Brad Christian crafted a Photoshop of image of Black Tigers, and wrote a letter to the ultra-conservative, 126 year old behemoth, United States Playing Card Company. He asked them simply to do something they had never done. He asked them to step outside of their box, their comfort zone, and allow the printing of an outrageous, completely BLACK version of their beloved Bicycle deck.The love how different the deck was. Thus giving birth to the custom playing card market. Shooting up the rankings and selling over 1 million decks in their original designs.